- Adweek, Wednesday, October 30, 2013 4:20 PM
A newsstand pub devoted to positive news about celebrities 40-plus women grew up with, Bauer Publishing's Closer
magazine launch "flies in the face of industry trends," writes Lucia Moses.
"Single-copy magazine sales have been declining for years, falling 10 percent in the most recent
." Still, "Bauer executives said that they believe Closer
will succeed because it’s got a huge target market to draw from, namely, 75 million women over 40, who are
underserved by other celeb weeklies."
Read the whole story at Adweek »