- Adweek, Wednesday, October 30, 2013 4:20 PM
A newsstand pub devoted to positive news about celebrities 40-plus women grew up with, Bauer Publishing's
Closer magazine launch "flies in the face of industry trends," writes Lucia Moses.
"Single-copy magazine sales have been declining for years,
falling 10 percent in the most recent
reporting period." Still, "Bauer executives said that they believe
Closer will succeed because it’s got a huge target market to draw from, namely, 75 million women over 40, who are
underserved by other celeb weeklies."
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