Around the Net

'Closer' Mag Debuts

  • Adweek, Wednesday, October 30, 2013 4:20 PM
A newsstand pub devoted to positive news about celebrities 40-plus women grew up with, Bauer Publishing's Closer magazine launch "flies in the face of industry trends," writes Lucia Moses. "Single-copy magazine sales have been declining for years, falling 10 percent in the most recent reporting period." Still, "Bauer executives said that they believe Closer will succeed because it’s got a huge target market to draw from, namely, 75 million women over 40, who are underserved by other celeb weeklies."

Read the whole story at Adweek »

Next story loading loading..