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Time Inc. Signs On To Flipboard; Has Masthead Shuffle

  • Adweek, Thursday, October 31, 2013 4:24 PM
Time Inc. will put its magazine content on mobile news aggregation app Flipboard, starting this week with People and InStyle. This despite the fact that "some publishers have pulled out of Flipboard, questioning its value as a revenue driver," writes Lucia Moses.

In other news, the publisher just announced a masthead shuffle that includes the exit of longtime editor in chief Martha Nelson. Norm Pearlstine, who had formerly held Nelson's position, is coming back to Time Inc. in the newly created role of executive vice president and chief content officer.

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