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Forbes Outlines News Outlet's Digital Approach
- Journalism.co.uk, Monday, November 4, 2013 5:40 AM
The Forbes website, or "platform", as Lewis D'Vorkin, chief product officer for the media outlet, prefers to call it, publishes hundreds of articles a day, powered by not just its own journalists but a community of 1,300 contributors and a dozen brands producing "thought-leadership content". Speaking at an event last week, held at the Telegraph, D'Vorkin discussed in detail the site's content strategy, which is based on the editorial pillars of "context, relevance and analysis".
