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Twitter Challenged To Convert Global Following

Three-fourths of Twitter Inc. users are overseas. But only one-fourth of its revenue comes from non-U.S. advertisers. To Twitter, that is a "substantial opportunity" as it readies to go public as soon as this week. But it will also be a big challenge to convert a global following into sales and profits. Analysts say the messaging service must mind cultural differences while promoting itself abroad.

Read the whole story at Wall Street Journal »

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