Around the Net
Twitter Challenged To Convert Global Following
- Wall Street Journal, Monday, November 4, 2013 2:04 PM
Three-fourths of Twitter Inc. users are overseas. But only one-fourth of its revenue comes from non-U.S. advertisers. To Twitter, that is a "substantial opportunity" as it readies to go public as soon as this week. But it will also be a big challenge to convert a global following into sales and profits. Analysts say the messaging service must mind cultural differences while promoting itself abroad.
