Around the Net
Tesco To Use Facial Recognition To Serve Adverts
- The Guardian, Monday, November 4, 2013 2:06 PM
Tesco is set to install hi-tech screens that scan customers' faces in petrol stations so that advertisements can be tailored to suit them, it has been reported. The retailer will introduce the OptimEyes screen, developed by Lord Sugar's Amscreen, to all 450 of its UK petrol stations, in a five-year deal, according to The Grocer. The screen, positioned at the till, scans the eyes of customers to determine age and gender, and then runs tailored advertisements.
