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Papa John's Eyes Deal With Yankees

With Super Bowl XLVIII just months away from taking over the New York area, marketers are positioning themselves to take full advantage of an event that is expected to attract more worldwide media, and possibly garner the biggest viewing TV audience, in NFL history. Case in point: Papa John’s, the official pizza of the NFL and Super Bowl XLVIII, has signed a deal to become the official pizza of the New York Yankees. Financial terms were not disclosed. 

Read the whole story at NYSportsJournalism.com »

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