Vox Media, the company behind SB Nation and The Verge, is acquiring the Curbed network of real estate and food blogs for about $25 million, according to
multiple news reports.
It’s one of the few large-scale, digital-native content acquisitions in recent memory — as opposed to the usual phenomenon of traditional media outlets buying online players to get a
little digital credibility — and the deal has some media observers like
Felix Salmon at Reuters musing about who might be best placed to build a Time Inc.-style digital-content behemoth. But is that really something we want or
need?
Read the whole story at PaidContent.org »