Around the Net
Argos, ITV, Twitter Partner For #Giftforsanta Campaign
- The Drum, Monday, November 11, 2013 3:12 PM
The campaign, created by CHI&Partners, Mindshare and The Social Practice, will invite viewers of four prime time programmes to suggest the most imaginative gift for Santa from Argos’ Christmas gift guide using the #giftforsanta hashtag on Twitter during ad breaks. In the final ad break the most creative of these will be read out live on air by Bill Nighy and Claire Skinner.
