Mobile app Next Issue Media, known as the Netflix of magazine, is advertising on 21 cable networks, in paid search and in print, aiming to boost recognition and subscriber rates. Michael Sebastian
takes a close look at how the company's doing since its 2012 launch, noting that its "business model got an endorsement of sorts this week when Next Issue Media got a new competitor: Sweden-based
Readly, which also sells digital access to a collection of titles for $9.99 a month."
Read the whole story at Advertising Age »