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OMD Gets Disney Media Business

  • The Drum, Sunday, November 24, 2013 1:28 PM

Disney’s movie business has appointed OMD to handle its $800m media responsibilities with a pitch. According to Adweek, the move means that staffers from the incumbent agency, Publicis Groupe's 4D, will follow the business to OMD. This follows Disney splitting its $1bn media spent between Publicis and Carat in March 2011.

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