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Snoddy On Predictability Of Social Surges Around TV

  • The Drum, Monday, November 25, 2013 2:37 PM

Brands must tap into the predictability and repeatability of the social media surges which happen around certain TV programmes if they are to engage with the ever-increasing TV audience using Twitter, according to Twitter’s UK head of planning Oliver Snoddy. Speaking at the Admonsters Screens in London Snoddy revealed that the way people interact with TV programmes on Twitter varies by genre.

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