Around the Net
Chivas Bows Branded Content On EsquireTV
- The Drum, Wednesday, November 27, 2013 1:47 PM
Developed by The Story Lab, the branded content series, titled ‘Brotherhood’, stars Jason Sudeikis, Bryn Mooser, Jon Batiste, Brandon Boyd, Max Chow and Nick Fouquet. It aims to bring the brand’s qualities – spirit, honour, craftsmanship and success – to life by following a day in the life of these ‘real-life modern gentlemen’.
