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Unauthorized Campaigns Used by Unauthorized Creators Become a Trend

Not long after the chief executive at Coca-Cola, E. Neville Isdell, began saying that the company needed to improve its marketing, a group of experienced hands in the ad industry decided they might be able to help. Soon a collective of creative types from many industries delivered their response, including a new campaign

Read the whole story at The New York Times, December 23, 2004 »

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