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Gentlemen, Take Off Your Hats

It's getting harder and harder to tell who the good guys are. Especially when you're just a bystander looking at the cards. John Wayne understood this. Even playing poker, he wore a white hat. Advertising unfortunately is a "black hat" to many. Like a saloon gambler, it seems smooth and slippery and plays with other people's money. "Public interest" is a white hat. The poor honest sheriff trying to keep Dodge City safe.

Read the whole story at Ephron on Media, December 8, 2004 »

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