Around the Net
0.4% Of Listeners Engage Radio Station On Twitter
- The Drum, Tuesday, December 3, 2013 2:30 PM
Radio stations are missing the mark on the content, timing and targeting of their Twitter activity, research from Brandwatch has found, with the average engagement figure for listeners with a station’s Twitter account as low as 0.4 per cent. However, the research discovered that audience activity increased by an average of 81 per cent when a radio station increased its weekly Twitter activity.
