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YouTube Crowns Evian's 'Baby & Me' Top For '13

  • The Drum, Wednesday, December 11, 2013 2:54 PM

The 2013 YouTube Ads Leaderboard celebrates the most watched adverts, and this year saw a marked increase in the number of brands drawing on popular memes among the YouTube community. Topping the leaderboard was Evian with its ‘baby & me’ film which generated 20 million views in two days and 100 million after 10 weeks globally. Created by BETC Paris, it sparked 334 viewer-created versions and more than 6.9 million viewers have shared the video on social networks.

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