Buffalo Wild Wings said today it would switch its soda supplier from Coca-Cola to PepsiCo, which includes Pepsi as the carbonated drink of choice but also
extends to such siblings as Doritos, Fritos, Tostitos, Ruffles and beverages including Mountain Dew, Tropicana and Lipton. Minneapolis-based Buffalo Wild Wings, which has some 975 locations
nationwide, said it would tap into Pepsi's official alliances with the NFL and MLB to help bolster a sports-activated strategy that already includes title sponsorship of the college football Buffalo
Wild Wings Bowl.
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