Last week, @FT reached 1 million followers, so we spoke
to the Financial Times communities editor, Sarah Laitner, to get some advice on providing the best experience for readers and the organisation. First thing: Write in clear language. This may seem
obvious, the need to be clear and concise is a given for journalists especially when dealing in 140 characters, but it is not always so simple.
Read the whole story at Journalism.co.uk »