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Bauer Cuts Rate Base For 'Closer' Mag

  • Adweek, Sunday, January 5, 2014 11:33 PM
After initial lukewarm sales, Bauer Publishing is cutting its 2014 rate base for Closer, the celeb mag targeted to 40-something women that launched the end of October. The rate base is now 100,000, down from the original circulation promise of 150,000.

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