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Subway Debuts Largest Kids' Campaign
- Advertising Age, Friday, January 24, 2014 8 AM
Subways says it’s introducing its biggest children's marketing campaign so far, spending $41 million in the next three years. The new effort will begin next month, and the announcement comes in conjunction with Subway's news that it is joining Partnership for a Healthier America, an organization backed by First Lady Michelle Obama. As part of its commitment to that group, it says it will introduce a series of campaigns to boost kids’ fruit and veggie consumption.
