Pernod Ricard is toying with the "Internet of things." How about a connected cocktail dispenser? As part of a plan to invest 20% of its global marketing in
digital, the companying is doing R&D in wearable tech to at-home drinking appliances. The cocktail dispenser, the “Guttenburg Project” internally, can be linked to a computer or
smartphone to help mix cocktails at home by dispensing liquor.