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Newspapers Must Become Brands, Embrace Channels

Rupert Howell, group transformation director at Trinity Mirror, was speaking at the Audit Bureau for Circulation (ABC) Interaction conference in London this week. Howell, who joined Trinity Mirror from ITV seven months ago, added that a focus on mobile and investment in online video would be key for the news group this year. "Every single site we build is mobile-first, and over 50 per cent of traffic on now comes from mobile," he said.

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