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Unilever: Brands Should Align With Publishers
- Red Rocket Media, Tuesday, February 4, 2014 3:32 PM
A marketing chief for global super-company Unilever has argued that now is the time for brands to align themselves more with publishers by producing innovative, interesting content. Hamish Priest, who works for Unilever's Dove brand, claimed that 2013 was “the beginning of the journey” for brands to become more like publishers.
