• dotRising, Thursday, February 13, 2014 2:03 PM

New research carried out by the guys at MICROS has revealed that last year saw an impressive 50.2% of UK digital retailers respond to direct tweets from curious social media users, a 3.2% increase on 2012 and 37.9% increase on 2011. The Multi-channel Retail Delivery Report 2014 also revealed that four out of ten customer service emails were answered on the same day of enquiry in 2013, a massive jump from the 12% answered in 2012, as companies begin to increasingly recognise the benefits of fine-tuning their digital customer service protocol.

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