BMW, Volkswagen, Acura, Fiat (under the wings of Chrysler Group) and General Motors brands including Cadillac and Chevrolet lead a group of automakers that
are driving headlong into marketing to reach consumers during the Winter Olympics and then immediately thereafter March Madness. Broadcast partner NBC is expected to pull in a Winter Games record $1
billion in ad revenue — topping the $852.1 million during the 2006 Winter Games in Torino.
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