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Why Web Sites Are Going Grid Crazy

The “White Text on Gray Rectangles School” of news site design is having of a moment, The Atlantic observes. But, it’s not because the layout is particularly responsive, according to Ethan Marcotte, whom The Atlantic considers the godfather of responsive Web design. Rather, “the grid … lets [publishers] ‘promote’ many stories above the fold -- to showcase the work of many writers on the Web site’s most prominent page.” Plus, “the grid also looks like some popular social networks.”

Read the whole story at The Atlantic Wire »

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