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YouTube Keeps Teens Coming Back

  • Re/code, Wednesday, February 26, 2014 11:47 AM
Over time, what’s the secret to keeping kids engaged online? YouTube might have the answer. “Nearly 75% of U.S. teens say they use Google’s video site ‘frequently,’” Re/Code reports, citing new data from The Intelligence Group. By contrast, “Only 60% say the same about Facebook” -- a source of increasing concern for the company. What’s the secret? Partly, it’s about appearing not to care about being cool, Re/Code suggests. Whatever.

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