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C-Stores Lag In Digital Connections

Consumers turn to digital media for retailer information. But convenience stores are falling behind other channels when it comes to hooking up, per a General Mills Convenience & Foodservice survey. The study found 86% of shoppers said they receive texts, alerts, emails or deals from a variety of retailers (including mass merchandisers, convenience stores, drugstores and others), yet only 41% of shoppers connect digitally -- through website visits, texts, emails or apps -- with convenience stores. 

Read the whole story at Convenience Store Decisions »

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