Ezra Klein wants consumers to eat their vegetables. Yes, the star journalist who recently left the Washington Post to launch a new media venture at Vox Media, plans to make the "vegetables" of the
news world -- those stories people don’t read despite their health value -- tastier. Previously know only as "Project X,” Klein’s site has been named Vox.com. “The editors also
hint at a new format they're developing to put the news in context,” New York magazine writes of the new site.
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