Around the Net
Mobile Ads To Overtake Newspaper Revenue This Year
- The Guardian, Monday, March 10, 2014 3:10 PM
UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research. Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.
