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The Debrief Briefs Us On Successful Native Ads
- Journalism.co.uk, Tuesday, March 18, 2014 2:41 PM
Native advertising must be "credible, authentic and value-adding" in order to bring success, Bauer Media's Abby Carvosso explained at today's Guardian Changing Media Summit. Carvosso, Bauer's group managing director, London Lifestyle, was speaking just over a month after the launch of the company's first digital-first offering,The Debrief.
