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InterContinental Hotel Group CCO Keith Barr Speaks

In his first interview since becoming chief commercial officer of InterContinental Hotels Group, Keith Barr talks about rebuilding the business around customers, the significance of data and analytics, and being both a global and a local brand. The man who started as a cook, putting himself through Cornell, talks about how his brand-building work in Asia and Australia has prepared him for the job.

Read the whole story at Marketing Week »

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