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CMO Council On Asia-Pacific And Japan
- Marketing Magazine, Monday, March 24, 2014 8 AM
In a new study on the state of customer experience across Asia-Pacific and Japan, the Chief Marketing Officer Council reports that only 26% of marketers surveyed believe their back office systems and operational structures enable their companies to live up to brand promises and marketing claims. The study polled 245 senior marketers in 16 Asia-Pacific countries through an online audit during the third and fourth quarters of 2013.
