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Datsun's Yomura Looks To India
- Exchange4Media, Tuesday, March 25, 2014 8 AM
Nissan has reanimated the Datsun brand as a value-priced brand. First stop, India. Nissan wants 10% market share there by 2017 and is hoping the Datsun brand can help, starting with the Datsun Go. Kenichiro Yomura, president of Nissan India Operations and MD and CEO of Nissan Motor India, talks about about strategy there.
