- QZ.com, Friday, March 28, 2014 10:54 AM
Shockingly, a mainstream audience continues to resist Twitter’s firehouse feed of self-promoters, social climbers, sales pitches, inside jokes and side conversations. “Despite widespread
media publicity surrounding Twitter during its triumphant IPO in November, it failed to add meaningfully to its user base during the fourth quarter, and since then questions have begun to mount over
its ability to rectify that,” Quartz reports. Yet, CEO Dick Costolo remains determined to change all that.
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