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ITV's Daglish Calls 90% Of Brand Content 'Crap'

ITV's commercial boss Simon Daglish told the Ad Week Europe conference in London on Monday that most consumers "don't give a stuff" about brands. "The thing about content is 90% of it is crap," said Daglish, who is ITV's group commercial director. "Most people do not want a one-to-one relationship with a brand," he added. He said ITV still sometimes got it wrong despite 57 years of experience.

Read the whole story at The Guardian »

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