Around the Net
Brands Struggle To Connect With Twitter Users
- dotRising, Monday, March 31, 2014 2:07 PM
Brands are struggling to connect with users on Twitter and provide adequate customer service, with only 39% of brands with accounts responding to questions asked directly through the channel. Despite 76% of UK organisations operating and tweeting, research from Eptica Multichannel Customer Experience, found issues with companies' ability to personally respond to consumers.
