- The Drum, Wednesday, April 2, 2014 2:23 PM
A study for Twitter and Thinkbox by Brain Juicer has found that while both TV and Twitter work to boost positive emotional responses towards brands, the
results were much higher when Twitter and TV are combined. It was discovered that there are two different states of mind Twitter users are in when they’re watching TV and tweeting: relaxed (lean
back) and engaged (lean forward).
Read the whole story at The Drum »