Around the Net
Upworthy Is Going Native With Unilever
- The Drum, Thursday, April 3, 2014 8 AM
Upworthy is doing native advertising with Unilever as a brand partner. The project is part of Unilever’s new marketing strategy, "Crafting Brands for Life", around social challenges. The viral content-social issue site Upworthy said the idea is to make the site as “clean and enjoyable” for readers as possible.
