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EBay Seeks Global Agency For Global Branding

EBay has launched a global agency search for a rebranding effort. While eBay isn't looking for an agency of record, it is looking for help with a global brand project, per sources. It includes both media and creative, but mostly creative. The company has already made a round of cuts and a handful of large global agencies are competing for the business.

Read the whole story at Advertising Age »

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