- Adweek, Wednesday, April 16, 2014 8:05 AM
Maxwell House, a 122-year-old coffee, is good, not awesome, to the last drop. The brand, trying to avoid competing with hipster coffee and Starbucks, is
playing on "Good to the Last Drop." A trio of TV spots says, "Good is setting a personal best before going for a world record," the Maxwell House man explains. "Good is swinging to get on base before
swinging for a home run."
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