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L'Oreal's Speichert Talks About CMO Organization
- Forbes, Wednesday, April 30, 2014 8:02 AM
Marc Speichert, global CMO of L’Oreal Group, oversaw a $9 billion advertising and promotions spend last year. He has also been restructuring the marketing organization to make it more nimble to address big changes in retail paradigms. Speichert talks about the "CMO organization" at L’Oreal, plus media and digital innovation, use of celebrities, and brand acquisitions.
