Around the Net
Mills & Boon To Turn Romantic Fiction 'On Its Head'
- The Guardian, Tuesday, May 6, 2014 3:20 PM
Mills & Boon is claiming to be turning "traditional storytelling … on its head" with the launch of an online story world which stitches together more than 800 pieces of digital content in multiple formats in what it says is a global first. The romance publisher – whose parent Harlequin has just been acquired by News Corp – has created a fictional online hotel, The Chatsfield, as the jumping off point for a host of different storylines.
