Around the Net
More Than 1 In Three Don't See Adwords As Ads
- dotRising, Thursday, May 8, 2014 1:31 PM
Despite prominent yellow indicators, recent research has found that 36% of people tested still do not realise that Google Adwords are ads, with a quarter unaware Google hosted advertising whatsoever. Previous research from Bunnyfoot found that 81% of users clicked on PPC ads rather than organic results — perhaps lured like a moth to a lamp by the yellow advertising sticker.
