I agree that Hummer should consider pulling ads. However, Hummer capitalized after the first war with PR leading up to the consumer launch. The only reason why I would not pull the ads if I were at
GM would be because the ads are for H2. H2 moves the needle far from the military hummer. Its target is no longer the military buffs, but the SUV drivers who want the biggest luxury vehicle they can
get. The war only gives the brand more of an everyday part of our lives. Superb branding.