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Fiat Loses Money On 500e
- Detroit Bureau, Friday, May 23, 2014 8 AM
One of the gaps in the FCA product line-up is a shortage of hybrid or electric vehicles. The new Fiat 500e is the exception. But it's a money loser, and CEO Sergio Marchionne knows it. In fact, the new 500e is going to cost FCA more than $10k each time one rolls out of the showroom.
