Around the Net
Craft Beers Toy With TV
- Advertising Age, Tuesday, May 27, 2014 8 AM
The big brands aren't the only ones backing craft beer with traditional media. Hawaiian brand Kona Brewing Co. shelled out earlier this month for its first-ever TV ad with a campaign called "Dear Mainland" to extend across the Pacific. The brand is well-known in Hawaii but less visible in the other 39 states where it is sold. Meanwhile, New Belgium Brewing, which owns Fat Tire, just launched its second straight year of TV advertising for its "Pairs Well with People" campaign.
I'm a beer geek and highly recommend Kona's coconut beer, which I purchased at CVS a couple of weeks ago.