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Just 62% Of Publishers Offer Branded Content Opps

Cross-platform optimisation is essential for digital advertising to reach its full potential, a new report from Brand Perfect has found, with a 15 per cent increase in cross-platform optimisation across publisher websites in the past year. The report, The New Dynamics of Advertising 2014, examines website performance on different devices of 100 of the top consumer magazine titles in the US and the UK.

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