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Apple Likes Beats Campaign

Apple is praising a youth-oriented ad campaign by Beats. Apple has announced plans to buy the company, founded by Jimmy Iovine and Dr. Dre. Though rumors had been that Apple hasn't liked Beats advertising, the companies executives are now saying how much they love the new creative. The new World Cup ads feature, among others, Brazil's Neymar Jr. and France's Bacary Sagna.

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