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Content Marketing Group Gets First Major Media Member

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced IPC Media has become the first major media owner member. This comes as the organisation continues to broaden its membership policy, previously opening its doors to media agencies in late 2013 when it welcomed its first media agency member, MediaCom. The CMA’s move to open up membership to media owners reflects the explosion in interest in content marketing across the UK and international media and marketing landscape, says the CMA.

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